Binge and Brand obsession
Which brand is it? An obvious question which every youngster asks..Brand...this word has become an integral part of our lives these days, especially of our young generation. Everyone is hunting for a branded watch, branded shoes, branded clothes, branded drinks and the list goes on and on.Children, youngsters, even adults are so obsessed with this word, Brand.
The younger you are the more brand conscious you become. That is the good and sad part of our progressive and contemporary society.It's good for those who are selling the brands at large but sad for the society, our next generation, as they are not understanding and valuing the basic and pristine form of things around them.It has become a status symbol for all these days..If u are carrying a brand only then you are considered to be worthy talking to or keeping a relationship with.
The innate qualities of a person have taken a back seat and brands are stealing the lime light.Children are highly involved in this rat race of brands and show off skills. Peer pressure plays an important role in this.Children don't consider the financial status of their parents, they want to spend lavishly and want to compete with their friends so as to prove that they are no less.In the present scenario it is becoming difficult for the parents to handle the range of demands of their children.
No doubt parents feel helpless at times but in some cases it's their fault too as they themselves play a role model in this game.They are too much into swaggering around their stuffs in social gatherings, kitty parties etc.Such get togethers are more of a place to swank the clothes we wear,the bags we carry, the jewellery that outshines rather than meeting and sharing quality time with our family and friends.
The warmth and care that we used to feel while meeting others has been replaced by discussions and talks on brands.There is nothing wrong in going for brands if only it suits your pocket and if you are not highly obsessed by it.Unbridled brand passion is a trend that needs to be restrained.Guide your children to take a wise decision and to distinguish between good and bad.Live life the way it comes.Don't forget its our Life,Our Money and Our Choice hence the Decision should be ours too, not dependent or influenced by others.