Tanishq once again in controversy

Tanishq once again in controversy

Tanishq has once again come on the target of social media users with launch of their new ad about Diwali celebration.

It is not a month of getting over from the old controversy on advertisement about getting in to inter faith marriage and today again they have come up with a new creative where the four female celebrities can be seen discussing their plans to celebrate this Diwali. 

Wherein three females are talking about meeting their families, spending time with their loved ones whereas the fourth actress , who came on number 1 in the advertisement can be heard as saying, "...definitely no firecrackers and I don't think anyone should light any firecrackers...".

In my opinion, Tanishq creative team is not taking much pain of taking care of the sentiments of people. Launching such advertisements and that too at a time when people are on the festive mood may not be really good for the brand. DhanTeras is knocking at the door, it is on 13th November and the creative team has done their part. Let us see how the mass is going to react now whereas the readers have already started reacting. As per users Tanishq is eyeing a festival for sales. #BoycottTanishq is tredning again on Twitter.

Image coutesy- DnaIndia

Madhu Dhiman

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